You pay whenever a visitor clicks on your ad.
CPC ad campaigns are best suited to advertisers who want to drive users towards a landing page in order to capture leads and secure conversions.
You pay for every time your ad is viewed 1000 times.
CPM ad campaigns are great if you want to increase your brand's visibility amongst your audience, with your potential customers.
You pay when an ad impression meets active viewability standards.
CPV pricing ensures your brand creative stays in viewport view for sustained engagement across desktop and mobile devices.
You pay when a visitor completes a specific action.
This is best for advertisers who want to convert their audience immediately with automated CPA Goal placement optimization.
You pay when your campaign delivers verified leads.
This is best for advertisers who want to communicate with their audience over time through verified form submissions and newsletter opt-ins.
