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AdTech Glossary (12)

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SmartCPM (Second-Price Auction)

AUCTION ENGINE
Automated second-price bidding algorithm that enters real-time auctions and clears at just +$0.05 above the runner-up bid, preserving ROI.

CPA Goal (Rule-Based eCPA Guard)

AUTO-OPTIMIZATION
Automated rule engine for CPM/CPC campaigns that monitors spend and S2S conversions per publisher zone, unlinking non-converting placements.

Zero-CLS Container ((W+18)x(H+58))

CORE WEB VITALS
Deterministic outer container geometry pre-allocating exact pixel dimensions before the iframe loads, guaranteeing 0.000 layout shift.

S2S Conversion Postback

ATTRIBUTION
Cookie-less Server-to-Server webhook attributes conversions using a cryptographic click_id token generated on banner click.

eCPM (Effective Cost Per Mille)

YIELD METRIC
Normalized revenue metric per 1,000 ad impressions enabling CPM, CPC, and CPA campaigns to compete fairly in edge auctions.

Floor CPM (Minimum Zone Price)

PUBLISHER CONTROL
Minimum acceptable CPM price configured by a publisher for an ad zone, subject to platform minCpmFloorUsd guard.

NET15 Bi-Monthly Payouts

TREASURY
Automated twice-monthly publisher settlement schedule via USDT, Paxum, PayPal, WebMoney, or Wire starting from $5.00.

Triple-Entry Ledger Split

ACCOUNTING
Atomic booking where every impression, click, or conversion debits advertiser wallet and credits publisher share and platform profit.

Cloudflare R2 Zero-Egress Delivery

EDGE STORAGE
Edge object storage bucket serving vector SVG and binary banner creatives via /ad/asset/[key] with immutable caching and $0.00 egress.

4-Layer Anti-Fraud Shield

SECURITY
Integrated edge protection combining bot User-Agent filtering, IP click-flood rate limiting, click_id replay defense, and XSS sanitization.

Click-ID Token (clk_*)

S2S TOKEN
Unique token appended on GET /ad/click verified once on S2S postback to prevent replay fraud.

IAB Viewport Visibility Class

RESPONSIVE UX
Tailwind responsive classes embedded on each <aside> unit so only viewport-appropriate banner sizes render.

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